Project Overview:
Data literacy improvement is important for any organisation seeking to make better use of data. Recognising this, Perth & Kinross Council’s (PKC) Data & Analytics programme incorporates high-level objectives to improve data literacy across the organisation.
The Council’s data literacy improvement plan sets out a blended approach to improvement and started with an initial assessment of data literacy across council services, using an online questionnaire supplemented by workshops with various staff groups. This assessment was used to establish a baseline and inform approaches to improvement.
A key element of the improvement plan is communications and engagement, to ensure that staff are generally ‘data aware’. Recognising this, the festive period of 2021 provided an ideal opportunity to run a communications campaign which provided information about the data and analytics programme in a light-hearted, non-technical and innovative way under the banner ‘12 Days of Data’. The idea came from a campaign facilitated by the Scottish Local Government Digital Office the previous year.
Why is this Needed?
Data literacy can be defined as the ability to work with data – to capture and maintain it correctly, to analyse it, to use it to gain insight and to communicate with it effectively.
PKC undertook research and consulted with other councils to understand approaches being taken to data literacy improvement, finding that while it is an emerging area of interest, there is little in the way of mature best practice examples. Therefore, development of the data literacy improvement plan has been an opportunity for innovation, adopting new approaches to awareness raising, learning and staff development.
In addition to this, data literacy assessment survey respondents commented that one of the barriers to understanding is that data and analytics related communications are often perceived to be overly technical and are difficult to understand for non-specialists.
The 12 Days of Data campaign set out to address this, using non-technical language and Microsoft Teams based channels staff were already comfortable with. The main learning point being that data and analytics is relevant to everyone and is not just for the specialist.
Impact and Benefits:
Feedback from the 12 Days of Data campaign has been positive and the level of interaction with the daily posts on MS Teams surpassed expectations.
The campaign also encouraged staff to visit our MS Teams Data Centre channel, building a community which will go on to participate in future data literacy improvement activities. This will include the development of targeted data literacy learning pathways and training modules, and of course further awareness raising communications.
Further opportunities will be created to support this engagement work. Initiatives deployed will be subject to monitoring and evaluation to determine best practice. Resulting learning will be shared with across PKC and with other city partners on the Scotland’s 8th City – the Smart City ERDF programme.
Contact details and further info: 8th_City_PMO@glasgow.gov.uk
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